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“Just because you’re a Social Media Strategist, doesn’t mean you’re any good...
It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is...
View ArticleHow To Plan A Successful Social Media Campaign
It’s surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said...
View ArticleIs Social Media Becoming the Cocktail Party from Hell?
Two weeks ago an interesting opinion piece in the NY Times by Maureen Dowd suggested that “social media has become the cocktail party from hell… with the flood of information jeopardizing meaning”. It...
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“Social Media” is Dead. Long Live “Social Business”
In many ways, I think this was the week that marked a shift in the social media industry in the UK. We’ve had the excitement of Social Media Week London and I’ve been judging of The Drum’s Social Buzz...
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Which Social Networks Should You Care About in 2014?
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do...
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« Être un stratège en réseaux sociaux ne fait pas nécessairement de vous un...
Il paraît que 85 % des personnes travaillant dans les réseaux sociaux ont intégré ce secteur depuis moins de deux ans. Il me semble que cette idée a été suggérée pour la première fois sur LinkedIn....
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„Die Tatsache, dass Sie Social Media Strategist sind, bedeutet noch lange...
Man geht davon aus, dass 85 Prozent der Personen, die im Bereich Social Media arbeiten, noch keine zwei Jahre in dieser Branche tätig sind. Ich glaube, LinkedIn war die erste Plattform, die diese...
View ArticleLes médias sociaux sont-ils en passe de devenir « la soirée la plus nulle » ?
Il y a de cela deux semaines, Maureen Dowd, dans le NY Times, suggérait que les « médias sociaux sont devenus “la soirée la plus nulle”… avec leur flot d’informations vides de sens ». L’expression a...
View ArticleEntwickelt sich Social Media zur Cocktail-Party der Hölle?
Vor ein paar Wochen war in einem interessanten Beitrag von Maureen Dowd in der NY Times zu lesen, dass die schiere Fülle an Informationen in Social Media die Bedeutung der einzelnen Informationen immer...
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